Antecedents of E-Loyalty and its Impact to Online Repurchase Intention
نویسندگان
چکیده
Research aims to examined further affect from application design, customer services, fulfillment, responsiveness, compensation, contact, e-service quality, e-WOM, e-recovery on e-loyalty and its impact online repurchase intention. Data analysis method used PLS-SEM through total of 164 respondents Sayurbox application's users. The finding showed nine antecedents, likewise mediating variable, eight variables had significant intention not included contact variable which appears significant. strongest came responsiveness design. Meanwhile, the direct revealed be by e-recovery.
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ژورنال
عنوان ژورنال: Jurnal Manajemen Bisnis
سال: 2022
ISSN: ['2086-8200', '2622-6308']
DOI: https://doi.org/10.33096/jmb.v9i1.77